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A header image is the picture that appears at the top of a social media profile. Also known as a cover image or cover photo, it provides a chance to showcase your products, your team, or any other aspect of your business that will make people want to explore your profile.
A Hangout is a video or voice call with one or more people using the Google Hangouts service.
In 2019, Google Hangouts was divided into two products: Google Hangouts Chat and Google Hangouts Meet.
Google Hangouts Meet is designed for video conferencing and includes features such as screen sharing, enabling video presentations to groups of up to 30 people.
A hashtag is a word or phrase preceded by the “#” sign.
Hashtags are used on social media to tag posts as part of a larger conversation (such as #HootChat) or topic (such as #Superbowl). Clicking a hashtag reveals the latest posts that include the tag. Hashtags are searchable and serve a similar role to keywords.
Your handle is your username on social media. It is usually noted as @username. It can also be used in your personalized URL for each social network.
For example, Hootsuite’s handle is @Hootsuite, and the Twitter URL is twitter.com/hootsuite. It’s a good idea to use the same handle across social networks to make it easier for potential followers to find your accounts.
Locket is a photo-sharing app that allows users to send photo updates directly to their connections’ home screens via a widget. The experience lets users share real-time photos with up to twenty friends or loved ones without publishing them to a public or private feed.
The Locket app is available for both Android and iOS devices.
Livejournal is an online journaling community where users can share public or private posts in a diary-style format.
The platform was extremely popular in the early-00’s and today offers users a paid plan that allows them to send text messages and videos.
If you are listed, that means you have been added to a Twitter list.
Twitter lists are a way of organizing content to make it easier to keep up with a large number of Twitter connections.
Being added to a Twitter list may increase your chances of being followed by the list creator’s followers.
Link building is a marketing strategy to boost traffic and search engine rankings by getting other websites to link to yours. Common techniques for acquiring links as part of a link-building campaign include guest blogging and offering valuable content to repost.
Lens is the term used on Snapchat to identify augmented reality face filters. Anyone can create a custom lens through the Snapchat Lens Studio.
A lurker is someone who watches a social media feed or belongs to a social media group but does not engage with the content with a like or reply.
A live stream (or livestream) is a real-time video shared over the Internet.
Most social networks now offer live streaming options that include the possibility to interact with viewers, who can submit written comments and questions throughout the broadcast.
Listening, or social listening, begins with finding and assessing what is being said about a company, topic, brand, or person on social media channels.
Then, the social team takes action based on what the analysis reveals. Taking action could be as simple as responding to a happy customer or as major as revising the brand strategy.
Link in bio refers to the practice of adding a clickable URL link to your social media profile, usually in an about or bio (short for biography) section.
You can keep the same link in your bio for as long as you want, but we recommend using “link in bio” to promote your latest blog post, company announcement, high-converting product page, or a different important page.
A like is a form of engagement on social media. It’s a quick way of showing that you—literally—like the content posted by simply clicking a button.
On Facebook, the like button is a thumbs-up, while on Instagram and Twitter, a like is indicated by a heart. Liking content also works like bookmarking, since you can go back later to view the content you have liked.
Lemon8 is a photo and video-sharing app owned by TikTok parent company ByteDance. It’s often described as a mix between Instagram and Pinterest.
Lemon8 content is organized around topics like fashion, wellness, beauty, and travel. Like Pinterest, the Lemon8 app features a two-column layout, and like TikTok, the app has both Following and For You pages.
On social media, to go live means exactly that… you’re about to broadcast live and go on a livestream to your audience.
Creators, brands, and influencers often tell their audience they’re about to go live to build up anticipation of seeing them in real-time on a livestream.
