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A friend is a person that you connect with on Facebook.
Unlike a fan or follower, a friend is a two-way connection—both you and your friend have to endorse the relationship. Facebook business pages cannot have “friends,” only fans or followers.
Followers are people who have liked (or “followed”) your accounts on social media. On traditional social platforms, like Facebook, Instagram, and Twitter, your follower count can be used as a rough indication of your popularity on that platform.
Your followers may be customers, fans, peers, potential leads, and more.
A Tweet that disappears after 24 hours. “Fleets” are also known as Twitter’s version of “Stories.”
A filter is a photo effect that can be applied to images before publishing them, from simple black-and-white or sepia to flower crowns and puppy ears.
Filters are available on Instagram, Snapchat, Facebook Messenger, and many other apps with camera integrations.
The fediverse, or the “federated universe,” is a decentralized social network of independent servers that can connect and communicate with each other.
Traditional social networks, like Facebook, Instagram, and Twitter, are centralized platforms. This means users can only communicate within that network, and the platforms maintain full control over access to user data.
The fediverse, on the other hand, uses a “federated” approach. Services like Mastodon and Pixelfed are built on a shared protocol called ActivityPub that allows for cross-platform communication and interaction. Federated services operate independently, with their own rules and moderation policies, but can still exchange information and interact seamlessly.
Services in the fediverse share a method of authenticating accounts. This allows users on different servers to interact with each other as if they were on the same platform.
A fan is someone who likes your Facebook Page. “Fan” is sometimes used more generally to refer to someone who follows you on any social channel, but only Facebook officially uses this term.
Facebook is a social media platform that allows users to create a profile with information about their life, add other users as friends, share multimedia content, and engage in private messages via Facebook Messenger.
Owned by parent company Meta, Facebook is one of the most-visited websites in the world.
Social media ecommerce marketing can involve building brand awareness, advertising, community management, social customer service, social listening, competitive analysis, social commerce and social selling.
But, it is generally known as the process of using social media to drive traffic back to your ecommerce website.
An “everything” or “super app” is a multi-functional mobile app that can handle many aspects of digital life, including messaging, social networking, ecommerce, delivery services, and even online banking.
WeChat, a platform popular in China, is a good example of an everything app. With more than 1 billion monthly users, WeChat is used for text and voice messaging, video conferencing, gaming, mobile payments, and much more.
Ephemeral or disappearing content refers to a social post that vanishes after a set amount of time, usually 24 hours. Facebook Stories, Instagram Stories, and Snaps are all examples of ephemeral content.
An engagement pod is a group of people on social media who collaborate to boost each other’s engagement rates. Members of the pod agree to interact with each other’s posts, often shortly after they’re published, to boost visibility and improve performance. Pods can be informal networks of friends or organized communities.
Engagement pods are especially popular on platforms like Instagram, LinkedIn, and TikTok. These platforms use algorithms that prioritize high engagement when ranking posts.
While engagement pods can help increase engagement numbers in the short term, they may not always lead to genuine interactions or long-term growth. As a result, pods aren’t a recommended strategy for building a larger audience.
An endorsement is a form of recommendation on LinkedIn.
A fellow LinkedIn user can endorse you for specific skills simply by clicking an endorse button. These endorsements then appear on your profile and help demonstrate credibility in your areas of expertise.
Emojis are a set of tiny graphics used in digital channels from text messages to social media.
Emojis first appeared in the late 1990s. They evolved from emoticons (such as the smiley face) made using characters on the standard keyboard. In 2010, the Unicode Consortium approved Google’s proposal to standardize emoji characters. iOS and Android both have built-in emoji keyboards.
Sometimes called the “Explore tab”, the Instagram Explore page is a collection of public photos, videos, Reels and Stories tailored to help each individual Instagram user discover posts, accounts, hashtags or products they might like.
The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations.
The Instagram Explore page can be found by tapping the magnifying glass icon in the lower menu ahead of the dedicated Reels and Shop tabs. At the top of the feed, people can search for accounts, hashtags and places.
Evergreen content is optimized content that covers topics always relevant to readers. It’s designed to last for the long term and is not tied to any specific event, promotion, or news cycle.
Evergreen content stays relevant and fresh, regardless of publication or distribution date, and can bring traffic to your website for years. The name comes from the evergreen fir tree, which remains green year-round.
Engagement rate is a measure of how many people interact with your social media content.
There are several ways to calculate engagement rate, but all aim to calculate what percentage of people who were exposed to a post chose to engage with it in some way.
