“Double tap” is another way to refer to “liking” a post, especially on Instagram, where double tapping an image is the method for “liking” it.

Sometimes brands invite followers to “double tap” their post in order to increase engagement.

Discord is a free voice, audio, video, and instant messaging platform that’s primarily used by gamers to communicate with each other while playing video games.

While other social platforms are oriented around one central community, Discord is divided into servers, or many smaller communities.

A DM, or direct message, is a private message sent on a social media platform like Instagram, Facebook, or X (formerly Twitter). DMs allow users to have one-on-one conversations that aren’t visible to the public.

People use DMs to ask questions, share information, or contact brands. Most platforms filter DMs from non-followers into a separate inbox, but users can change their settings to receive messages from anyone.

The phrase “DM me” means “send me a direct message.” The term started on Twitter and is now used across most social apps

Demand generation is a top-of-funnel marketing strategy that helps companies create interest in their products or services.

Demand generation activities include content marketing, email campaigns, social media engagement, events, and webinars.

Dark social is social sharing that cannot be traced back to the original source.

This means the content has been passed on through private channels like email or messaging apps, rather than public channels like timelines and newsfeeds. Dark social shows up in analytics programs as “direct traffic.”

Doxing is the (very frowned-upon) practice of searching for and publishing the personal information of a private individual. Doxers use these attacks as a means to threaten or intimidate their targets.

When someone is “doing it for the ‘gram,” it means they are participating in an activity solely to post an image or Story of said activity on their Instagram feed, a.k.a. “showing off.”

Disappearing content, also known as ephemeral content, refers to a social post that vanishes after a set amount of time, usually 24 hours. Facebook Stories, Instagram Stories, and Snaps are all examples of disappearing content.

Demographics are the characteristics of a group of people, such as their age, gender, income, education level, or location. On social media, knowing your audience’s demographics helps you create content that matches their interests.

A social media dashboard is a tool that allows marketers and social media managers to manage all of their social platforms from one screen.

A dashboard allows its users to schedule, post, view, and respond to both organic and paid social posts, and to create analytics reports. A dashboard is also an important tool for social listening.

A dark post is different from dark social. Dark post is an unpublished social post promoted as an ad to a specific audience. It’s a post that cannot be found organically and does not appear on your brand’s timeline. Dark posts can help with split testing, and help prevent your timeline from becoming flooded with promotional posts.

While the term “dark post” may make this content seem secretive, remember that any user can now look up all of your Facebook ads through the Page Transparency feature.