A brand ambassador is a person who is paid to represent and promote a company’s brand, products, or services.

Brand ambassadors often embody a company’s corporate identity in appearance, behavior, values and ethics. Their role is to create a positive association with the brand and build trust among potential customers.

Brand ambassadors can be celebrities, influencers, or everyday customers. They usually have large followings and engage with the brand’s target audience through social media posts, events, or other activities.

Using brand ambassadors as part of your marketing strategy can help boost brand awareness, loyalty, and sometimes direct sales.