Sometimes called the “Explore tab”, the Instagram Explore page is a collection of public photos, videos, Reels and Stories tailored to help each individual Instagram user discover posts, accounts, hashtags or products they might like.

The algorithm behind the Instagram Explore page uses machine learning to adapt and improve its content recommendations.

The Instagram Explore page can be found by tapping the magnifying glass icon in the lower menu ahead of the dedicated Reels and Shop tabs. At the top of the feed, people can search for accounts, hashtags and places.