There can be two definitions of social listening: A category of technology that allows users to gather and analyze social media data and other forms of digital conversations with a focus on analyzing the content of the information shared in conversation. The practice of using social media data and other digital conversations to explore how people, organizations, and other entities discuss topics, themes, or other focuses of analysis to find facts and information. The analysis is typically quantitative and KPI-focused to quantify conversation. In a technological view, social listening technologies are closely related to AI-Enabled Consumer Intelligence Technologies. To better understand the professional practice of social listening, see the term Social Intelligence.